The ease of use is excellent! You can get up and running quickly using templates but you have complete control over the look and feel of your site. I don't like that there isn't a way to upload my own images or customize templates. There's nothing about this product that I dislike as much as how complicated it is. It took me many attempts before I figured out how to make updates to my site without having to log in. I think if the product was a bit easier to manage I would be more likely to continue using it. I had problems getting my website live and it was difficult managing backups and restoring them (it took awhile). For me, the greatest benefit is being able to update my site without worrying about downtime or losing data.