I like that it's easy to check out competitors by category so I can know what my competitors are doing in any given industry. I also like how it's easy to add multiple competitors at once and that the app allows for easy tracking of your marketing efforts. I dislike that sometimes I have to refresh the app for it to load the list of my competitors. I would recommend others to try it out. I am tracking all competitors in my industry to see what they are doing and how I can improve on my own marketing strategies.