I like how it displays many different social media platforms that my business uses, including Facebook pages & profiles as well Twitter accounts within their own app is great! It's also easy for me because of its design layout which allows quick access with minimal clicks needed from other apps/tools i use daily such as Instagram or emailing.
Honestly nothing but just try this program if you are looking at what competitor data can do for an SMB marketer when used properly! Very powerful toolβ¦