I like how it displays many different social media platforms that my business uses, including Facebook pages & profiles as well Twitter accounts within their own app is great! It's also easy for me because of its design layout which allows quick access with minimal clicks needed from other apps/tools i use daily such as Instagram or emailing.
Honestly nothing but just try this program if you are looking at what competitor data can do for an SMB marketer when used properly! Very powerful tool once learning basic functions takes little time compared others out there!! Using competition tracking software helps us identify our target audience better so we get more exposure online where they spend most times these days searching for products etc., thus making sales through them. I like that it shows you everything there is about each competitor's website, their social media presence (Facebook likes/followers), which ads they're using etc - so not just what keywords or products are being targeted but also how well those campaigns perform for them! It would be great if we could see more detailed statistics of our own pages than simply seeing general trends over time with no data shown at an individual page level egs monthly search terms usage by category >.