I like that it is easy to use, has great features such as auto dialing for you when searching through your database or contacts list (which saves time). It also allows users who don't have much experience with lead generation software/tools ease into using them since there are many helpful tutorials included in every version available! The only thing about this tool which could be improved would possibly being able see leads' names instead just numbers so they can get more information from each prospect before contacting him / her directly via phone call! Great way finding new business opportunities without investing too long hours creating my own lists manually :).