The user experience that they provide to their customers, which really helps them stay ahead with all other companies! They are always working towards providing better features for users; it's not just about adding new things but also making sure everything looks good as well so we can keep up our game against competitors who don't have such great designs or UX/UI elements like us do!! Every team member works together closely at every stage from concepting through implementation - I feel this gives everyone equal say over each step along way rather than one person being given more responsibility because "they know what needs doing". This makes decision-making easy since there isn’t much room left where you could be biased by someone else having too many ideas etc (unless maybe if its something small). Sometimes some tasks take longer then expected sometimes due lack knowledge / skillset needed within certain departments e g : graphic designer department may need extra time before implementing anything into code when compared to others teams' timescales.