1 Level
763 Review
52 Karma
Review on OWOX BI by Ryan Marx
Great toolset, not quite perfect: OWOX BI
The dashboard design allows for quick access to campaign metrics as well as reporting across multiple channels (display/search).
It's easy enough for junior marketers without advanced skills in programming or SQL queries to use but also has some power features if used with care by more experienced users. There are fewer dashboards compared to competitors like Marketo - this can be frustrating when trying to create custom insights / analysis using standard fields such as page title etc., however it does offer customization within those limits which makes up for any shortfall here versus other providers I've looked at previously. Tracking digital media spend against business KPIs & ROI.
Pros
- Dashboard is very simple, visually pleasing interfaceEasy configuration once you get into how things workGood support documentationHelpful tutorialsVideo demo help available from Owox team
Cons
- Limited amount tracking capabilities due mostly because they restrict what information about ad impressions we're able track vs paid search data
