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OWOX BI Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.6
Commerce, E-Commerce Software

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Description of OWOX BI

OWOX BI is all-in-one marketing analytics service that merges data from disparate systems, evaluates the performance of advertising campaigns and quickly builds the reports you need. Data collection With the help of OWOX BI you'll be able to create data streams from your advertising services to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics and you’ll get reports on all campaigns in the familiar Google Analytics interface. Automated actionable reporting OWOX BI combines data from your site, advertising services, and CRM so you can build reports without developers and without knowledge of SQL or use out-of-the-box templates from OWOX BI. OWOX BI helps find insights to attract customers, increase advertising efficiency, and reduce costs. Company Website www.owox.com

Reviews

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Type of review

Revainrating 5 out of 5

Great way of collecting all your business metrics

I like the fact that it's a platform that can be used for multiple purposes. The tool is very good at pulling data and creating dashboards. It also has some great integrations with other tools. If you're looking to pull data from different sources into one place, then this is the product for you. The dashboard creation feature could use some improvement. This is a great solution if you have various platforms and want to consolidate them into one place. We are able to see our sales funnel in…

Pros
  • Ease of Use easy interface; intuitive.
  • Data quality &/or accuracy (data extraction)
  • Dashboard building capabilities/dashboarding features
Cons
  • Secret

Revainrating 4 out of 5

Great toolset, not quite perfect: OWOX BI

The dashboard design allows for quick access to campaign metrics as well as reporting across multiple channels (display/search). It's easy enough for junior marketers without advanced skills in programming or SQL queries to use but also has some power features if used with care by more experienced users. There are fewer dashboards compared to competitors like Marketo - this can be frustrating when trying to create custom insights / analysis using standard fields such as page title etc…

Pros
  • Dashboard is very simple, visually pleasing interfaceEasy configuration once you get into how things workGood support documentationHelpful tutorialsVideo demo help available from Owox team
Cons
  • Limited amount tracking capabilities due mostly because they restrict what information about ad impressions we're able track vs paid search data