The ability to send out automated emails, track open rates/click throughs etc., create landing pages with multiple forms of content (such as video), manage social media campaigns from one platform - all in real time! It's easy enough that my manager can use it without any training at first but I was able train her very quickly once she had some experience using other tools like Hubspot or Marketo which are more complicated than this tool overall.* Sending email blasts* Creating lead capture page templates * Tracking leads via various channels such as phone calls / web visits.