There wasn't much that I disliked about using mailify other than it's price tag & ease of use, The platform was easy to learn once you know your way around your browser but even if this were not so one could go through basic training as well! We are able market our clients campaigns online - including text messaging (SMS) for those who prefer such services or otherwise we would have no option! I like that it's easy to use, has many features, good customer support, and provides value for money.
It could be improved by adding more templates (e.g., newsletter signup) and better integration with other mail services such as Gmail or Office 365. We are using Mailify to send out newsletters, promotional emails, notifications about new products, etc. The platform also allows us to create campaigns and track results.