Bought the cooler for its portability, configuration and price, didn't want to carry an uncomfortable square cooler or a large bag. It's the perfect size, not too big, not too small, fits like a bag; Pillow on the shoulder, cooler under the arm, hanging on the upper body or simply worn with practical magnetic handles. Holds wine bottles and tall glasses upright, a pack of ice stays frozen most of the day and when it starts turning into ice water it won't spill. Quality craftsmanship and a must-have waterproof front pocket. The only things I would change would be to maybe include a bottle opener that connects to the bag itself and maybe make the inside orange so you can see your stuff inside.
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