Review on IndustryWeek by Douglas Cachazo
IndustryWeek: Commercial publication oriented to investments in technologies.
Publication published in the United States, oriented in financial matters, it seems at first glance similar to all but in reality there is something that distinguishes it and was what attracted me, to be more clear it is based on the area of technologies, clean energy, artificial intelligence, robotics in industry, that attracted me. But it is not a consumer market publication, this is a business to business type, to clarify I could say that it is intended for trade manufacturer or company to distributor or distributor company.
The magazine is issued monthly, of course the digital format since its existence dates back to 1882, new technologies and globalization led to the digital format on the network, the paper was left in the past.
I wanted to know more about the magazine, however, because I was destined to the chain producer distributor or final trader, it was not possible for me a formal subscription since it requests data of the contacting company, so I was satisfied with evaluating the interesting technological articles that are published there.
While it is true that the magazine has good articles on technology industries, the web portal is very poor in terms of describing the company, its raison d'être, how it supports the chain producer-distributor or commercial company, I imagine that the bulk will be supplied to companies then subscribe, it is not oriented to individual users or personal investors.
Pros
- Business-to-business technology trade magazine
- Good technology articles on technology companies
- Monthly information for distributors or end-customer marketing companies.
- Good targeting of the USA B2B trade market
Cons
- Web portal very poor in information about the magazine and business orientation
