So far so good. I've been using Assos for a few years. It's not as thick as Assos, but works the same way. Used it for 70.3 a few weeks ago. I (quickly) reapplied before I got on the bike. What I liked was that it was soft enough to pull out a drop very quickly and apply it easily in just a few seconds. I wiped my hand on my triathlon pants and left no trace of oil on my fingers, which irritates me when cycling. Update June 2015: I've been using the Gooch Guard since I first tried it last year. It's way better than anything I've used before. I like that it's not greasy or smelly. This is a must for me on any trip longer than an hour. Update March 2021: Still loving the Gooch Guard. Last year I ran out of money and had to use another brand for a while. Let's just say I regret it. Now back to Guch and happy as always!
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