I like how easy it is to use once installed in my website! The reporting feature provides great insights into what's working well with our customers (and not so much). It also helps us understand where we're missing opportunities/leveraging existing products or services effectively - which allows me as an owner-manager / founder type person focus more time towards doing things that are important rather than managing stuff :) Great tool if looking at user acquisition funnel from start through trial period & conversion rates over various product pages across multiple channels e.g., search vs display ads etc! Very good customer service team who were always willing help out when there was any query related around this software!! Would love some additional features such as being able see average spend per visitor before signing up but would be happy having these options available via extensions instead!! Good pricing plan too compared w other similar tools currently offering their own.