The quality of the sound is one of its advantages. In my line of work, I use numerous different "ears" from other companies, so I have a basis for comparison. However, when it comes to movies and music, Audeze remains my favorite brand. The Conspiracy: The left earpiece cracked and became twice as silent as the right after 1.5 years of attentive use. Mechanical failures are understandable to a certain extent, but this from ears costing $30K was completely unexpected.