I bought it to use as a lunchtime cooler. It's big enough to hold a few drinks, my salad, dressing and snacks for the day, and an ice pack. I haven't had to use an ice pack yet, so I don't know how well it keeps you cool. I only use it to carry food to work and put it in the fridge. There is also a front pocket for a fork and napkins. It might be too big for a regular packed lunch, but I'm celiac and have to take my food with me everywhere for the day.
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