Overall this product is great for those who like straight hair or want to style their hair properly. I feel like this product is more like a solid gel than a lipstick. I usually use old spice lipstick and you can shape and play around with it in the middle of the day just by adding some water. This product makes your hair coarse. So if your wife likes to play with your hair, this product is not for you. It becomes hard and cannot be worked after it dries. Although it smells really great, I'm giving it to you! And that would be great for people who are going to use it for tough repairs. Just nothing for me, sorry! Hope this review helps you! Edit: I contacted them! Great customer service. It's a small company so I fully support them. He mentioned that they are launching a new Clay Pomade product in early 2019 that isn't as resilient as it is strong. So I will definitely wait until they launch it.
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