It's easy to understand and use. It's a great reporting tool for the sales team. I can use it to track where prospects are coming from and provide insight to future prospecting plans. It's also helpful for gathering and analyzing prospect information. I'd like to see more customization options for reporting. I'd like to be able to customize my reports in different ways. For example, I'd like to add custom fields and filters to my reports. I'm using the Sales Prospecting module but it could probably be used for other modules as well. It's a great tool for analyzing prospecting activity. I have found out insights that were not known before. There have been many cases where I have realized the exact content of content that I have provided to prospects in order to close them. It has helped me improve conversions. It's very easy for customers to find their preferred products when they are looking at them in store or online. You can't change your preferences without logging into the account but that doesn't mean we don't like it! The way the system works is great & makes finding our favourites easier than ever before. We've been able to create loyalty cards which helps people remember what we offer as well as provide extra incentives throughout the year.