The product has helped us automate processes which was manual & required tons of time manually as well. We used it mainly from B2C side but they have also added some features recently like support for ecommerce integrations etc., There's nothing much I dislike about this software now because everything works fine when you use their services completely regularly (which i do). They charge very high fees compared what other cloud providers offer so if your budget isn't that big then look elsewhere or else go ahead! Automating business process where previously people had been doing things by hand using excel sheets/manual workflows would take hours every day hence reducing costs too - just imagine how many manhours could be saved each week?