The ease of implementation and how quickly you can get started is amazing. The support team is excellent. The software is easy to use and requires little training. It has helped us understand the business and make data driven decisions that have had a direct impact on our business performance. We have been able to turn data into insights and decision making that has improved our sales by increasing the speed at which we can respond to our customers needs. With more data we are better able to respond to our customers needs and provide the service they expect. The simplicity of collecting POS data from our stores in one place and being able to use that information to make informed decisions for future promotions is what I like best about this software! It's easy to set up, easy to learn how to pull reports properly, and there are great support people behind the scenes making sure we're getting all the answers needed when we need them. We've been able to see trends in customer shopping behavior which has helped us improve our promotional mix.