I love that it allows me to quickly turn my idea into an interactive prototype. It's easy to share with others, which helps get feedback from clients or peers early on. The price can be prohibitively expensive if you don't need more than 100 screens at once. There are plenty of free alternatives out there (e.g. Framer) but some companies may not want to have their ideas shared publicly or they might be looking for something more complex than what those platforms offer. Also, as mentioned above, pricing will depend heavily on how many screen prototypes/prototypes you plan on making. We use this service when we're first getting started sketching out new concepts and then showing them off to our team members later so they can provide us feedback earlier rather than later.