This is MUCH better than gel or other air fresheners out there. Because they are a kind of organic sponge and they keep the smell longer. I usually open a jar a little every few weeks. That way the smell will last for a few months. One of them lasted 6 months and they smell wonderful. I always get compliments on how good my car smells. Since it is an organic material, at the end of its lifespan, if you take some hot water and pour it on a sponge, it will bring the smell back.
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