The platform has been very effective in helping us improve our CTR, CPL & CPC across all channels (organic/paid). No complaints here! It’s also easy enough that new marketers can jump right into it without any training or learning curve at all - you just need some basic SEO knowledge about how things work underthe hood of Google Analytics / AdWords etc., but no prior experience necessary as we've built up over 2 years now so this isn't an issue anymore either :) Highly recommend if looking out towards improving your PPC performance from being able to run several campaigns simultaneously vs having one big account which was difficult before using linkdirector!