Looking through different pillows, I will now buy this one. It's soft with a firm hold. You can take out or add toppings as needed. As a side sleeper, I took a little out and finally found the perfect firmness. The smell stayed for about a week after it came out but hopefully it will go away. And that is typical of memory foam. It's also great that the warm and cold sides of the pillow actually work. The material on each side has a noticeable difference. My husband wants this pillow now.
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