I like how easy it makes managing my own marketing lists, as well as getting reports of all those actions in one place (even if we're using multiple tools). It can be confusing at first with its different functions. A bit more robust would have been nice for this specific use case - but perhaps some features are not available yet? Make sure you fully understand your desired reporting needs before signing up! We've been able to leverage our CRM system so much better than prior systems by tracking actionable items from emails/emails sent vs calls placed through outbound dialing campaign - which then enables us to make informed decisions about what's working best with our customers versus where they want improvements most. Not only do these results help me optimize future email messaging programs - it also has improved internal efficiency because now everyone involved gets immediate feedback regarding success or.