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CustomerLabs CDP Review

1

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Commerce, E-Commerce Software

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Description of CustomerLabs CDP

CustomerLabs CDP is a no-code customer data platform that helps ecommerce, SaaS, B2B and Agency marketers to track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without depending on their developers. Track and combine the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create tailored customer segments to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.

Reviews

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Type of review

Revainrating 5 out of 5

Great tool that helps track and improve customer relationships

I like how easy it makes managing my own marketing lists, as well as getting reports of all those actions in one place (even if we're using multiple tools). It can be confusing at first with its different functions. A bit more robust would have been nice for this specific use case - but perhaps some features are not available yet? Make sure you fully understand your desired reporting needs before signing up! We've been able to leverage our CRM system so much better than prior systems by…

Pros
  • Ease when pulling analytics
  • Easy setup / configs that aren't hardwired into an application.
  • Can easily pull metrics across various campaigns & data points without manually creating new fields within each tool used separately
Cons
  • There are disadvantages