The ability to create different campaigns, track results in one place (i am talking about Google Analytics), easy integration of other tools like Mailchimp or Hubspot etc., very clear dashboard which allows you see all important metrics at once - it's really great! I dislike that sometimes there are some technical issues when trying connect your account from another device/browser than Chrome but this issue can be solved by contacting support team if needed so no problems here as well :) Great tool overall good price tag too! You need someone who knows what they're doing before using smarmarketing cloud because its not an "outofbox" solution where everything will work automatically after installation without any configuration required otherwise things could get messy :). We use SMARMarkettingCloud mostly just tracking our website visitors behavior across multiple channels such us email list building through drip emails via.