The analytics reports are very helpful to understand where we rank in Google searches using specific keywords/phrases that I use frequently when writing content for my blog (and other purposes).
There's no monthly fee - which can be quite expensive if you're not getting many clicks or impressions from ads placed through this tool! You must pay attention during setup of data fields so they match what is being reported by these metrics; otherwise it will lead me down dead ends trying different combinations before finding something useful enough to actually publish online articles about how great their product works. When doing keyword research there have been instances were certain phrases had similar meanings but didn't mean exactly the same thing as one another. For example "mobile app" vs mobile application." This was confusing because both could potentially work without negatively affecting SEO ranking too much given time spent building up good backlinks between pages etc., however having two options gave us more flexibility regarding copywriting style used within website text compared to just sticking only into.