Review on Intent Activation by Hector Smith

I like how easy it is for us as an agency or partner with our clients (retailers) in getting their customers excited about new product releases by using this tool! We can see what's working well from last year vs now so we know where they need some improvement/revamping before launch time next summer.

Also great when you want your customer base engaged but not sure which messaging will resonate best - just throw out several different ones at once & then monitor results over few days / weeks after release date.