It's super easy to use, even for us who are not tech savvy at all! We were able t make our own domain names which we could also monetize through adsense or other ad networks that supports CPM (cost per 1000 impressions). There isn't really anything I dislike about this service as of now unless you have issues with your account being closed due o inactivity - but then again they may just be doing their job by shutting down accounts after X amount time without activity from user side so it might actually work out well if things don' go wrong :) If anyone wants more than one url shortened link please consider using sniply instead because there will always need another option when people start realizing how much easier linking urls becomes once its done via multiple services like twitter/facebook etc..