I like that it can be embedded in different platforms as well; so far its only supported by android but could potentially expand into other mobile devices/platforms too! It's free compared with some of my competitors which makes me think twice about using them or investing time trying out something new (also not sure how stable they are). Some things might take getting used ot such an integration from third party services you're going through before fully understanding what your looking at etc - just try stuff till u find ur comfort level ;) We've been able solve our problems regarding user retention within one application rather than having multiple applications managing separate sets data points ewsewhere around users profile / actions i guess?