It is very easy to navigate through all available features in order set up campaigns as well send out emails etc., without having any technical knowledge required! I am able to easily create my own email templates which makes it super helpful if you are creating your campaign yourself instead using an automatic system like Mailchimp/AWeber (which can be difficult depending what type). Sometimes there will come across issues where things won't upload correctly but they get fixed pretty quickly when contacted via their support team - excellent customer service!! Have used this product over 5 years now & still going strong after switching our whole business from Awebers automated platform back then into adflow networks automation tool. We have saved time being less reliant upon techs who could not deal properly woth large volumes we were sending monthly- also saving money due too no longer needing staff members.