The most helpful thing about this tool for us as hotels was its ability to give our guests an easy way of searching other similar properties in their area which saved them time from having multiple searches! I have noticed recently though when we search it sometimes gives inaccurate results or doesn't show some areas at all - not sure why but would be good if you could get more insight into what's happening during your downtime so can address any issues quicker before guest feedback gets too high!! Would definitely recommend using price reporter compared against Google booking/bookmytrip etc where there may also seem like many options however often times these don’t actually compare very well (sometimes even worse than PR).