The best thing about this software it's all in one place! I use many different tools to collect my data but not having every single piece of information right next was very frustrating when trying to answer questions or write reports/presentations. My team uses several other products as well so being able find what we need within just ONE platform has been amazing!! We're collecting our metrics from multiple areas including product research surveys (Survey Monkey), customer service emails via MailChimp / HubSpot Forms etc., social media posts using Buffer Social Ads) - which are then synced into Google Sheets with custom queries written myself;.