The tube I received is expired (expired 10/16; received 3/17). The actual amount of neem present in the product is negligible at best. Tastes like an industrial floor cleaner. The product labeling doesn't seem to conform to any labeling standard I've seen (e.g. it doesn't state which ingredients are 'active'; it claims '98% natural origin'), which worries me. product safety. I don't know how strict (or not) Indian regulations are regarding the manufacture and distribution of toothpaste and this product doesn't look like it was exported from India. All this confusion and the fact that the tube I received was expired (as was at least one other reviewer's tube) makes this product a star for me.
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