The ability to customize our campaigns so that we can reach specific groups in different ways is great! It's also very intuitive once I've gotten used it.
There are some things about vulture which could be improved as well; however this has not been difficult or time consuming enough to warrant switching platforms over yet (aside from adding more features). We have had success reaching out specifically to millennials who want information but don't necessarily know where they should go next when searching for such info online via emails sent through their inboxes/social media accounts etc.,.