I like that it is simple for me as an individual seller or small team of sellers who are new at this game to use without needing too much help from others. The interface can be difficult if you're not used to using amazon's platform which makes managing orders easy but also requires some time getting familiarized with how things work in order to get better results when selling through their site. It has helped us take our ecommerce store into another level where we now sell almost anything under one roof while increasing sales overall.