I like that it's easy to find publishers, as well as targeting my ads towards people who are interested in what i'm selling/promoting! It also has an API so you can connect with other platforms or even build your own apps using their SDKs - which would be amazing if they had more info about how those work (just google them up).
If someone doesn't market properly there isn't much of interest at all; no one knows me yet, but when aircast does get used by enough users then maybe we will have some success? As far as marketing goes though, this makes finding new advertisers very simple & fast!!