I dye my hair copper red. I use it about once a week, admittedly not always as advertised due to being lazy. I've been dying my hair this color for a long time so I'm used to how it fades. It's been over a month since my last color and my hair looks the same as it did after two weeks. If I use it properly, it gives my hair extra shine for about a day, so it can be used before an event or a date. My roots are starting to show, but they're nice and warm and hard to see. Also, it makes my hair very soft. I would not recommend using it every time as it is deep conditioning. The copper color seems to be better for those with a more natural red, so I'm glad I didn't go with red. I might buy that next as my undercoat is plum brown and I think it might dull it (I'm clipping it now). This is a good way to add warmth to your color. While drops are needed to get the job done, I hardly dented it, so you'll get your money's worth. When I bought this I was trying to save my severely faded hair and regrown roots. I've used it twice and although it warmed up my roots a bit, it didn't help much. This is NOT a miracle product but when used properly it is good.
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