I love how this tool makes it easy for me as an owner / manager at my place of business (bed & breakfast) to see what people are saying about us both good or bad! It's free but there might be some small fees if you use other services like google places etc that they offer? But overall great service!! Nothing in particular i dislike though so far its been very smooth sailing :) Would highly recommend using them. If anyone wants honest customer opinion please let these guys know who helped make our first year amazing and successful. !