I like how easy to use it is, great customer support (and they respond quickly), it's intuitive for new users of this type of data analysis tool. It's not super clear what you're looking at when you do some basic searches with certain terms as well (like "installs" or "sales"). This isn't too big of a problem but may be something someone wants to know before choosing between different tools out there. Using analytics to learn more about your apps so we can improve them so hopefully people will enjoy using their product! We are able to track multiple products from our store with ease and have been given tons of insightful information which was otherwise difficult/impossible to achieve.