I like that it's very easy to use for setting up sites as well as adding features afterwards such as caching or CDN support if needed. It integrates really nicely into my current stack of tools which makes managing multiple projects much easier than using one off scripts for each site. You can add more complex functionality in later versions but this version has been stable enough since launch day not to be concerned about future updates changing things you rely upon without warning. The price point isn't unreasonable either especially when considering how powerful their service is once setup correctly. If you're looking at getting started quickly then check out the free plan first - there are some limits put in place by default so make sure these aren't issues before signing-up otherwise they could cost extra money down the line! We have two wordpress blogs hosted through this platform which we update daily via cronjobs set up to.