I like that my team is able to use one platform for both our marketing data as well analysis of sales performance in order to provide actionable insights at an individual level across all departments within Sales & Marketing teams (Sales Enablement). The cost can be prohibitively high so it's important you're working from areas which will benefit most! You need access not only your CRM but also other systems such as ERP or accounting software - this limits where we are capable reaching users who don't have these integrations already set up/available when they log into Catch intelligence via their mobile devices etc.. Benefits include being more informed about key KPIs relating back directly to revenue generation e.g. number / typeof transactions made by certain memberships.