I like that it's easy to use and can be used for many different things. It's not as customizable as other programs out there but I think that is what makes it so simple to use. I also love how you don't need any experience to get started using it. You can just jump right in and start creating. I wish they would make more templates available for free. I would like to see more of the basic templates available for free. I would recommend this program to anyone looking for an easy to use program for drawing. I am able to create quick prototypes or designs for my clients.