I like the simplicity of this program, it works with any database out there so you can easily integrate it into your existing system. It's easy to use and has many features, including an API for integration with other systems. It is also very flexible, allowing you to create custom rules that fit your needs. I dislike the price, especially when compared to other similar products. I feel like it could be more affordable for small businesses that need a little help in their data analysis. We are solving problems related to customer service and improving our ability to predict future trends.