I like that it is easy to use as well with all of its features being available in one platform which makes things easier than using multiple platforms or applications separately.- It's very user friendly- The support team are always helpful when you have any questions about their software/website etc - Sometimes there can be lag time between updates from website but this isn't too significant an issue most times (at least not enough so stop working)- Easy integration into Salesforce & other CRM systems where needed.