I like that it's easy to use, has all of our customer loyalty programs in one place which is extremely handy for us! It also gives me an overview over my customers' activity with their mobile devices so far today as well if they have used any other app or website from another provider (e-commerce). The only thing i dislike about mlual right now are some minor bugs but this will be fixed soon enough since its still fairly new software/platform we got onboarded just recently by marketing department at work :) Would definitely recommend using m loyal platform especially when you're looking into creating your own custom programmming solution where everything should fit together seamlessly without having too many additional tools needed - keep up good job guys! We've built out various platforms such ours : 1) Employee Engagement 2.) Internal Marketing 3.).