The ability to build out my own product without having any coding experience or understanding of how things work! It's so simple you don't even need code knowledge - just drag&drop your way through it all with their UI builder tool (which really makes me like this platform more).
They also have some great resources online which helped us learn along our journey as well :) We're building two different projects using iVen at present time; one project allows customers in Australia access into its service remotely from anywhere they want around town while another lets users create customisable virtual reality experiences where people can interactively explore VR worlds virtually via smartphones/tablets etc., both services use similar technologies but offer very unique value propositions.