I saw a video of the supposed top 10 incense sticks. Bought this one listed as #1 Golden Pavilion Shoyeido Kin-Kaku, #3 Esteban Cedre, #7 Incienso De Santa Fe and #8 Govinda Satya Sai Baba Nag Champa from the list. #7 I've had, used and liked it. Everyone has different tastes when it comes to scents and strength. It has a nice scent, but it's very subtle and I really have to try to smell it a lot more than others, which is a big minus for me. The sticks are also very fragile and break easily. Another downside for me is that the sticks are shorter than most incense sticks and it's just not worth burning the small pieces. Burn time is 30 minutes or less for a full stick, which is a bit short, but you get a lot of sticks per box, 450. I love/don't mind smoking incense, but if you don't like smoke, it does smoke. It is very easy to ignite. I have to say I wouldn't rate this a #1.OUT OF 4 I've bought I would rate this one a #4.
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