It is very easy for someone who knows nothing about online business management or marketing tools such as Salesforce etc., but has an understanding that if something goes wrong they can easily correct it themselves without technical help from IT people! The interface/user-friendly side makes things easier than other platforms I have used in my career (ie Google Apps).
If there was one thing added - perhaps like PayPal integration so we could use our credit card instead? Otherwise great platform with lots going right now!! We are using this software since last year when new features were released by Wine Group which allowed me access directly through sales force automation tool called CRM4me.